The Bill McIntosh Show sat down with entrepreneur Natalie Plain who together with her husband Bob started a home based business called Billion Dollar Brows in 2004 that is now a multi-million dollar a year grooming accessories firm.
The Freedom First Network celebrates freedom and free enterprise and America’s culture of independence has a high regard for economic self determination as being one of its cornerstones. Not surprisingly, stories about going from $0 to seven figures in business volume are quintessentially American sagas. Natalie & Bob’s story is one such success.
This business started small 18 years ago at home in their apartment after Natalie longed to boldly break out on her own while working in media as a writer with Geraldo Rivera.
Alexandria Ocasio Cortez has famously stated that pulling oneself up by one’s bootstraps is impossible but Natalie & Bob Plain disproved this in spades. Their early financing depended on credit cards and side jobs. However, by the end of year one, they were paying their bills and making money. “Bootstrapping” is how businesses come into being and eventually thrive.
What really made it for Natalie and Bob was being prepared for lucky breaks. Good fortune smiled upon them when Billion Dollar Brows products were featured on one of Rachel Ray’s national talk shows highlighting young companies. Overnight, their website busted with a deluge of hundreds and hundreds of sales coming in waves of product purchases. That huge development proved a company milestone.
Such media windfalls are not every day occurrences and in 2022 their business depends on a steady source of sales from platforms like Shopify and yotpo.com to market their products and get useful customer feedback.
Natalie and Bob Plain are believers in free enterprise as a path to independence. Natalie commented the following:
“As a young girl born in Anaheim, California I was fortunate to be raised in the 80’s where the American dream was alive and well. I never lost sight of this time – It allowed me to lean into my entrepreneurial spirit and my dream of launching Billion Dollar Beauty.”
In 2020 their business hit the big time with retail giant TARGET taking on their merchandise. The future of the company seems bright and points toward diversification of their product line, specifically towards men’s shaving products and male grooming accessories.
To accommodate this growth, their staff business has grown into a ten employee operation with workers at remote locations.
Those of you in the Freedom First Network community interested in buying a unique gift for your wife, girlfriend, mother, sister or daughter should buy from their selection at www.billiondollarbeauty.com
Use discount code Bill30 to get 30% off of the entire purchase price (pre shipping).