Disney’s money printing machine doesn’t seem to be working as well as it used to. But I guess that’s what happens when you keep releasing movies your psychotically leftist employees want to make instead of what your audience actually wants to watch.
Those employees may want a black Little Mermaid, or an all-female Avengers alternative, or for Indiana Jones to be replaced by an anti-capitalist woman, but they are a very small, very whiny minority. The overwhelming majority of people, at best, couldn’t care less, or at worst, are really tired of ham-fisted woke messaging in their media. Particularly when it’s being added to beloved franchises.
Even the like-minded leftists on social media praising the added wokeness and lambasting those who speak against it don’t actually want it. It’s all for show and you can see that in the box office. Disney has been releasing flop after flop this year and it’s caused them to lose the top spot to Universal for the first time since 2015.
According to Variety:
Disney slid to second place in terms of market share as its 17 new films, “Guardians of the Galaxy Vol. 3,” “Indiana Jones and the Dial of Destiny” and “The Little Mermaid” among them, raked in $4.827 billion globally. In a note to press, the studio partially attributed the $80 million difference to the fact that Disney released seven fewer movies than Universal in 2023. It also went on to stress that Disney had the most titles of any studio in the top 10 this year, with four of the highest-grossing global releases and three of the biggest domestic releases.
Although Disney may claim their smaller roster of movies in 2023 is the cause of their dethronement, none of the movies they did release even crossed the billion-dollar mark. Keep in mind, back in 2019, they had seven movies cross the billion-dollar mark. One of those movies, Avengers: Endgame, nearly crossed the three billion-dollar mark and became the highest-grossing film of all time.
No Disney film even made it into the top three highest-grossing movies of just 2023.